TravelTale

AI-Powered Travel Planning and Personalized itinerary

TravelTale is a smart trip planning website that uses AI to create efficient itineraries, saving users time. It suggests the best transportation options based on real-time traffic, ensuring smooth and optimized travel experiences.

Project Overview

Timeline

12 weeks

Team

Group of 2

Role

UX | UI Designer

Tools

Figma , Figjam, Google Form, Google meet, canva, Miro.

Business Need

Helping users to travel more efficiently and modifying their itineraries as needed.

Providing personalized suggestions based on what users like, including favorite activities, destinations, and travel style.

Giving real-time traffic information and suggesting the best ways to commute to save time, with the option to change transportation methods and adjust travel time based on real time with google map.

Allow users to download their itinerary for offline use.

Challenges

Many users prefer relying on other people's recommendations over AI-generated plans.

Users can't manage their time well when planning, leading to unrealistic plans and leaving them unsatisfied.

Choosing the best transportation method is often confusing, making it harder to plan efficiently.

Solutions

We gather users' interests and preferences, including who they are traveling with, to create customized itineraries tailored to their needs.

Our AI helps users create realistic plans based on their available time, ensuring a more satisfying travel experience.

We provide clear transportation options, with real-time updates, making it easy for users to choose the best and most efficient method for their trip.

Target Users

TravelTale is a smart trip planning website for users who likes to use AI to create efficient itineraries, saving time. It suggests the best transportation options based on real-time traffic, ensuring smooth and optimized travel experiences.

Potential users include travel enthusiasts who love connecting with like-minded people. They enjoy sharing experiences, following others, and commenting on itineraries. TravelTale offers a space for users to plan trips while engaging with a community, exchanging tips, and inspiring future journeys.

View Desktop Prototype

We decided on designing the task for users who likes to plan their travel use AI to create efficient itinerary.

Design Thinking

My team of 2 ran a double Diamond method based on the Design Thinking Methodology. It was not a linear path, we bounced between stages as the project progressed.

Discover

To understand users and problems, the following steps have been taken.

Surveys
Interviews
Competitive Analysis

We surveyed 28 people to identify the challenges and pain points they face when planning trips, and explored how AI can help solve these issues.

Survey

Interview & Afinity Diagram

Takeaway

Two key challenges people face when planning and documenting trips are:

Offline accessibility (67.9%)

Difficulty in finding reliable information(57.1%)

60.71% of people say that the most important feature when using a travel planning and sharing app is itinerary planning.

After the survey, we interviewed 7 participants to gain deeper insights into their pain points, focusing on improving travel scheduling through a powerful AI search engine.

Takeaway

Travelers want to choose the best way of transportation in order to save their time .
Absolutely! Choosing the right hotel location can make a big difference in how convenient and enjoyable a trip is. Being close to attractions, dining, and transportation can save time and enhance the overall experience
Offline accessibility can ensure you're prepared even when you're disconnected from the internet, minimizing travel-related stress.
Reviews play a crucial role in trip planning, offering valuable insights and helping travelers make informed decisions

Competitive Analysis

That’s a thorough approach to competitive analysis! By examining platforms like Tripadvisor and Wanderlog, you can gain insights into how they utilize AI for trip suggestions, which can inform your own recommendation algorithms. Analyzing Google Maps and Google Trips for route and commute optimization is also key, as it helps you understand how to streamline travel planning.

Define

Persona

The insights I gained from surveys and interviews helped shape the persona. Sophia's main goal is to find a trustworthy, personalized travel plan for a short-term local travel experience to save time.

Site Map

We created the initial version of the information architecture based on card sorting. However, through user testing and competitive analysis during the design process, the final version underwent multiple iterations.

User Flow

In the user flow, we aim to show how the user selects a hotel and adds it to their plan to create a personalized itinerary powered by AI.

2

Develop

After analyzing our research data and understanding user needs, we developed solutions to address their concerns and integrated them into our design.

Design Solutions

Challenges

Solutions

1- Our users struggle with understanding the itinerary process and want a quick, easy way to get theirs plan.

So, we added a homepage search bar to find top itineraries based on user interests.

Home Page

2- Travelers have difficulties to choose their interests when they want to plan their trip

Enable users to access interests in the search bar at the same time they can choose their destination,time, and accommodation

3- Timing is everything when it comes to trip planning! commute time is a big factor for travelers, especially when they’re navigating a new destination. For many, the distance and time it takes to get from one point to another can impact everything from where they stay to what activities they include in their itinerary.

giving users the option to choose different transportation methods like bus, taxi, bicycle, or even walking can make a huge difference in helping them save time and customize their travel experience!

AI Plan Page

Sketches & WireFrames

We created low-fidelity wireframes to plan how each page of the TravelTale website would look for better communication with our team and to map out our ideas. We revised these sketches several times before finalizing the design.