Design Process

My approach follows a structured yet flexible path—exploring, defining, developing, and delivering while maintaining an iterative mindset.

Discover

Interview & Affinity Diagram

Conducted affinity mapping sessions to categorize user insights into key themes and behavioral trends.

These are the key elements our users value most :

• frustration with the lack of clear pricing and time estimates.

• Users value simplicity and speed in submitting requests.

• Comparing providers is a key part of the user decision-making process.

• Verified backgrounds, provider credibility, and local presence are key trust factors for users.

Key Takeaways from direct business models

Competitive Analysis

Key Takeaways from indirect business models

Define

Persona

Site map

User Flow

Develop

Mood Board

Accessibility Test

UI Kit

Usability Test (Phase 1)

"Home page"

"Provider`s Card"

Mid-Fid Wire Frames

Develop

Usability Test (Phase 2)

High Fidelity Wireframes

Reflections

What I have Learned?

• Effective communication with team members and lead challenging situations.

• When designing, it's important to strike a balance between meeting users' needs and aligning with stakeholders' marketing strategies.

• The project taught me a valuable lesson: instead of fixating on being right from the start, it's more crucial to embrace the iterative learning process and adapt as you go along.

What Next?

• Finalizing the mobile version of the platform.

• Evaluate the current design by doing more user testing.

• Consider a solution for when tools become outdated or less utilized over time.